PUMA Unveils Its Strongest International Football Kit Range Right Now on the Streets of New York City

NEW YORK — Global sports company PUMA unveiled its new national team kits for 11 countries at a street-level event in New York City’s Domino Square, putting soccer, music, food, and culture at the center of the game’s celebration. Rather than being presented in a stadium setting or a cinematic product film, PUMA chose to present live kits, worn first by local community players from each nation on the streets of New York.

PUMA presented jerseys to 11 countries, including the most prestigious African confederations of any kind in the tournament, in the first public celebration of soccer, music, and culture in New York City.

Four continents are united under 11 countries: Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt. This confirms PUMA’s position as the leading team in international football, dressing close to a quarter of all countries going to this summer’s biggest tournament, with African teams featuring more than any sports kit.

The event, centered around a series of custom-designed trucks, each representing PUMA’s 11 countries through visual identity, local food, music, and cultural artifacts – some created by artists from the communities themselves. Fans were able to see and wear the national jerseys before anyone else, as the kits were unveiled for the first time in the city’s stadium in an organized 4v4 tournament, run by NYC Footy.

Football legends Ricardo Quaresma (Portugal), Asamoah Gyan (Ghana), and El Hadji Diouf (Senegal) were there as representatives of their countries, connecting generations of the sport.

A live music corner gave the event a boost, tracking the sound from start to finish, including DJs representing several countries and a live performance by popular Ghanaian artist Black Sherif. Social media broadcaster Fanum and the Daily Paper Group (Jefferson & Abde) also joined as special guests.

With up to 11 countries likely to wear PUMA on the international stage this summer, the company is going strong in this summer’s competition. PUMA’s African confederations, which include Ghana, Senegal, Côte d’Ivoire, Morocco, and Egypt, are the favorites for the upcoming tournament, while Portugal, widely regarded as one of their best ever teams, are among the European favourites.

PUMA has dressed football legends including Pelé, Eusébio, Maradona, Cruyff, and Matthäus, and that rich heritage is woven into the DNA of every kit unveiled at the event.

The 2026 collection will be available from March 24^th and this event marks the first public appearance of PUMA’s full national team kit range, featuring brand new ULTRAWEAVE technology and sweat-wicking dryCELL fabric throughout the jersey. The matching jerseys are produced using PUMA’s RE:FIBRE system, demonstrating the brand’s commitment to creating a reliable product.

Full product details and inventory will be available at the dedicated product release on March 24.

PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. The company, known for its cat logo and Formstrip, offers performance products in areas such as football, running and training. Its Sportstyle collections focus on sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA prides itself on having one of the strongest archives in the industry, with many iconic products such as the Suede and Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.

https://www.businesswire.com/news/home/20260320641449/en/

Director Global Brand PR & Activations

Ksenia Iliushina
Senior Brand PR Manager
kseniia.ilushina@puma.com#distro